The 5 Key Features For a Successful Website

The entire website design process can be a daunting one to those with little experience. With so many solutions and options, it can be difficult to know what direction to take. We have been designing and developing custom websites for over 8 years now, and during that time have gained an in-depth understanding of the key features every successful website has.

1. A picture is worth a thousand words. Don’t underestimate the power of high quality imagery on your website. Images can evoke emotions and feelings much quicker than words can. Invest in a good photographer to take pictures of your business premises, products or take some lifestyle shots. Or if you’re on a tight budget, then source some really high quality stock photos to use.

2. Mobile-friendliness. You should be approaching your next website design project with a mobile-first approach. Mobile has become more important than desktop in most markets, so prioritise the experience you’re providing your customers on mobile. It’s so important that your website is responsive and can adapt to whatever device your potential customer is using. If it’s not, you’re leaving money on the table and forcing your potential customers to use a competitor. Google also prioritises responsive websites in their search listings.


3. Super fast loading times. No one wants to wait for a website to load or respond to an action. In the age of super fast broadband, and zippy 4g networks, people expect websites to load almost instantly, allowing them to quickly access the content they need. A lot of users aren’t going to hang around whilst your website loads large scripts and huge image files. You need to ensure you have good web hosting and your website is optimised for speed.


4. Easy and effective navigation. Your website should be extremely easy to browse with good usability, to allow users to find what they’re looking for. This means not having a complicated navigation, or a navigation with too many links. Divide your menus into sub menus, if needed. And ensure you have good internal link strategy employed throughout your website. If you have a lot of content, then it might be worth introducing a search feature. 


5. Strong call to actions. Every website should have a call to action. It’s an action you want your users to take. That action for us as a web development agency is to get in touch. We want users to browse our website and get in touch for a quote. You might want a user to sign up for your newsletter, purchase a product or service or complete your form. This means having a good grasp of the user journey you’re creating on the website, and at the right moment presenting them with a strong call to action that grabs their attention and encourages them to take that action.