The importance of a mobile responsive website

Have you heard of responsive web design? I bet you have. It’s no longer a trending buzz term shared between those in the web design & development industry. Businesses owners everywhere are waking up to the fact that their website needs to be responsive if it’s going to be successful. In this blog post, I’m going to break down responsive web design. Explain what it’s all about, the benefits and why you should care.

What is responsive web design?

In very basic terms, responsive web design is designing and developing a website that “responds” accordingly to meet the users environment. That environment could be an iPhone 7 in portrait, an Android tablet in landscape, or a browser on a large smart TV. It’s all about offering the best possible experience for the user, no matter what device they’re using.

Why should you care?

Mobile is the way of the Internet these days. It’s hard to find someone who doesn’t own and use a smartphone on a daily basis these days. There’s a generation of young people who only experience the Internet through a smartphone. This year there will be people in third world countries using the Internet for the very first time, on a smartphone. And whilst your target market may not be young or reside in a third world country, it’s very telling of the shift towards mobile.

In 2016 mobile web usage overtook desktop web usage for the very first time. That means it’s more than likely people will browse your website using a mobile than a laptop or desktop computer. People also spend twice as long browsing the Internet on their smartphone, as they do browsing on a laptop or desktop.

If you care about your business and connecting with your customers, then you need to care how your website looks and feels on a mobile or tablet device.

Google cares…

Understandably, Google wants to offer their users the best possible user experience, so their search results will always favour websites that provide good relevant content, that load fast and work across all devices. In other words, Google are rewarding those business owners with responsive websites. You can’t perform well in the search engines without a responsive, mobile friendly website.

Act today

If you already have a website, get yourself over to Google’s mobile-friendly test and enter your website address to get scored. If you need any help fixing any issues that this test is flagging up, drop us a line and we’d be happy to help.